Profile of Lea-Sophie Hein
Humans are used to be touched.
From the moment we are born, great importance is attached to physical contact with our parents, as this is the only way to develop a strong and close relationship. So the need for physical contact remains from birth until our death.
Being touch starved — also known as skin hunger or touch deprivation — occurs when a person experiences little to no touch from other living beings.
The bachelor collection is focused on this phenomenon, which should not be underestimated, and is intended to transfer and visualize one of the most basic human needs into a fashion context.
The design language can be described as an interpretation that on the one hand is characterized by the ongoing digitalization, but on the other hand also takes into account the current pandemic, which is characterized by its simple coolness.
The implementation of the collection reflects on the material selection level on the original – the craft. By creating special surfaces that focus explicitly on manual rather than industrial implementation, individual and unique forms are created which, like individual human touches and interactions, cannot be reproduced thousands of times by machine. Furthermore, the use of knitwear creates a warming atmosphere that many people long for during this special time.
The formal language should act primarily in the background in order to pay sufficient respect to the actual creative process of the craft. To emphasize the straightness in this aspect, generous surfaces are processed in the collection. Analogously, a connection can be made to the digitization mentioned in the introduction.
The handcrafted elements are complemented by their smooth and precise design language, thus combining digital aspects with classic craftsmanship.
The coloring is also based on the conceptual framework of the trends. These are deliberately kept in rather muted, not gaudy color spectra and are made up of the basic tones such as blue, gray and green, which are oriented towards the digital world.
In order to underline the different worlds, the transitions between analogue and digital for the majority of the population occurring at ever shorter intervals, a unifying element is incorporated as a link between the old and new world.
On the one hand, the integration of a QR code into the collection allows it to be experienced haptically, while at the same time the possibility of scanning the QR code via smartphone creates a transition to the digital “touch level”.
This connection through the QR code between digital and analogue is not only found in the collection itself, but also in the booklet and lookbook. The aim was to make this connection visible in the entire concept.
